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Format of preconfigured actions for e-commerce software
1. 'Add to cart' action. Is generated when an item is added to the cart.
Action name: AddToCart.
Variable
|
Type
|
Description
|
productId
|
String
|
A shopping cart specific identifier of a product.
|
productName
|
String
|
Product name
|
categoryName
|
String
|
Product category name
|
2. 'Delete from cart' action. Takes place whenever a product item gets removed from the shopping cart.
Action name: DeleteFromCart.
Variable
|
Type
|
Description
|
productId
|
String
|
ID of a product deleted from the shopping cart
|
productName
|
String
|
Product name
|
categoryName
|
String
|
Product category name
|
3. 'Cart changed' action. Is generated when cart items are added, removed or updated, or when the cart is cleared (manually or as a result of checkout).
Action name: CartChanged.
Variable
|
Type
|
Description
|
itemsCount
|
Integer
|
Updated number of items in the cart
|
total
|
Double
|
Updated cart total value (a decimal number without currency signs and thousand separators)
|
4. 'Featured product selected' action. Is performed when the product details page of a featured product is viewed by a customer.
Action name: FeaturedProductSelected.
Variable
|
Type
|
Description
|
productId
|
String
|
A shopping cart specific identifier of a product
|
productName
|
String
|
Name of a product
|
categoryName
|
String
|
Name of a product category
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5. 'Bestseller selected' action. Is performed when the product details page of a 'bestseller' product is viewed by a customer.
Action name: BestsellerSelected.
Variable
|
Type
|
Description
|
productId
|
String
|
A shopping cart specific identifier of a product
|
productName
|
String
|
Name of a product
|
categoryName
|
String
|
Name of a product category
|
6. 'Order' action. Is performed whenever an order is “Processed”, i.e. purchased. If there are several items in the order, the order action is generated for each of them.
Action name: Order.
Variable
|
Type
|
Description
|
billing_firstname
|
String
|
Visitor's billing first name
|
billing_lastname
|
String
|
Visitor's billing last name
|
profile_id
|
String
|
Visitor's Profile ID
|
billing_company
|
String
|
Visitor's billing company
|
billing_country
|
String
|
Visitor's billing country
|
billing_state
|
String
|
Visitor's billing state
|
billing_city
|
String
|
Visitor's billing city
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billing_address
|
String
|
Visitor's billing address
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billing_zipcode
|
String
|
Visitor's billing Zip code
|
billing_fax
|
String
|
Visitor's billing fax
|
billing_phone
|
String
|
Visitor's billing phone
|
email
|
String
|
Visitor's email address
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orderId
|
String
|
A shopping cart specific identifier of the order
|
productId
|
String
|
A shopping cart specific identifier of a product
|
productName
|
String
|
Name of a product
|
categoryName
|
String
|
Name of a product category
|
total
|
Double
|
Order total value (a decimal number without currency signs and thousand separators)
|
quantity
|
Integer
|
Quantity of product items
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7. 'Registration' action. Is performed whenever a customer creates a profile and becomes a registered user.
Action name: Register.
Variable
|
Type
|
Description
|
billing_firstname
|
String
|
Visitor's billing first name
|
billing_lastname
|
String
|
Visitor's billing last name
|
profile_id
|
String
|
Visitor's Profile ID
|
billing_company
|
String
|
Visitor's billing company
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billing_country
|
String
|
Visitor's billing country
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billing_state
|
String
|
Visitor's billing state
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billing_city
|
String
|
Visitor's billing city
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billing_address
|
String
|
Visitor's billing address
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billing_zipcode
|
String
|
Visitor's billing Zip code
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billing_fax
|
String
|
Visitor's billing fax
|
billing_phone
|
String
|
Visitor's billing phone
|
email
|
String
|
Visitor's email address
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8. 'Login' action. Is generated whenever a user logs in (no matter if the login occurs as a result of submitting user authentication info via the login form or automatically as a result of submitting personal details at registration).
Action name: Login.
Variable
|
Type
|
Description
|
billing_firstname
|
String
|
Visitor's billing first name
|
billing_lastname
|
String
|
Visitor's billing last name
|
profile_id
|
String
|
Visitor's Profile ID
|
billing_company
|
String
|
Visitor's billing company
|
billing_country
|
String
|
Visitor's billing country
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billing_state
|
String
|
Visitor's billing state
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billing_city
|
String
|
Visitor's billing city
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billing_address
|
String
|
Visitor's billing address
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billing_zipcode
|
String
|
Visitor's billing Zip code
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billing_fax
|
String
|
Visitor's billing fax
|
billing_phone
|
String
|
Visitor's billing phone
|
email
|
String
|
Visitor's email address
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9. 'Filled contact form' action. Is generated when a user submits the 'Contact us' form.
Action name: FilledContactForm.
Variable
|
Type
|
Description
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billing_firstname
|
String
|
Visitor's billing first name
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billing_lastname
|
String
|
Visitor's billing last name
|
billing_company
|
String
|
Visitor's billing company
|
billing_country
|
String
|
Visitor's billing country
|
billing_state
|
String
|
Visitor's billing state
|
billing_city
|
String
|
Visitor's billing city
|
billing_address
|
String
|
Visitor's billing address
|
billing_zipcode
|
String
|
Visitor's billing Zip code
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billing_fax
|
String
|
Visitor's billing fax
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billing_phone
|
String
|
Visitor's billing phone
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email
|
String
|
Visitor's email address
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enquiry
|
String
|
Visitor's enquiry according to the submitted contact form
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10. 'Site search' action. Takes place when a user performs a search on the site.
Action name: SiteSearch.
Variable
|
Type
|
Description
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searchPhrase
|
String
|
Search phrase used by the visitor
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11. 'Advanced search' action. Is generated when a visitor uses 'Advanced search' to find a product on the site.
Action name: AdvancedSearch.
Variable
|
Type
|
Description
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searchPhrase
|
String
|
Search phrase used by the visitor
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categoryName
|
String
|
Name of the category where AdvancedSearch is done
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12. 'View legal info' action. Is performed when a user views a page with the store's legal info (e.g. Terms and Conditions, Privacy Statement).
Action name: ViewLegalInfo.
Variable
|
Type
|
Description
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pageName
|
String
|
Name of the legal info page (shopping cart specific)
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13. 'View help' action. Is generated when a user views the 'Help' page.
Action name: ViewHelp.
Variable
|
Type
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Description
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pageURL
|
String
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URL of the help page viewed first/last/by the visitor
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14. 'Add to wish list' action. Takes place when a user adds a product to a Wish list.
Action name: AddToWishList.
Variable
|
Type
|
Description
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productId
|
String
|
A shopping cart specific identifier of a product
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productName
|
String
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Name of a product
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categoryName
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String
|
Name of the product category from which a product was added to the wish list
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15. 'Write a review' action. Is generated when a user posts a review.
Action name: WriteReview.
Variable
|
Type
|
Description
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productId
|
String
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A shopping cart specific identifier of a product.
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productName
|
String
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Name of a product
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categoryName
|
String
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Name of a product category
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reviewText
|
String
|
Text of the review
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