Getting started

This chapter helps you quickly start working with Sales-n-Stats and receive first results right away.

Use Sales-n-Stats settings to configure it to function the way your business requires. To integrate Sales-n-Stats with your website employ the 'Import settings' functionality. The preconfigured settings come as separate files with .sns extension. They contain all the necessary setting changes that are suggested to make for specific types of websites. Select File ->Import settings in the Main Menu of Web control and communication center, locate the necessary file and select the check boxes of the wanted settings.

You receive the files with preconfigured settings for shopping systems like X-Cart, LiteCommerce and other compatible software. Find the full list of compatible software on our website at http://www.sales-n-stats.com. If you have such software installed, for more information on importing settings refer to Using Sales-n-Stats with X-Cart software or Using Sales-n-Stats with LiteCommerce software chapters.

If you are integrating Sales-n-Stats with your website manually, the essential steps you need to take are as follows:

After doing that  use Sales-n-Stats to monitor your site and get some specific results right away. See the visitors of your website on Site Monitor. For X-Cart, LiteCommerce and other compatible shopping systems the zones are preset. Otherwise all the visitors appear in one zone called 'Default'. For more information about zones refer to the following chapters:

Zones - basic set of zones, using zones for online monitoring, adjusting Site Monitor layout.

Setting up Zones - practical advice on how to set up the necessary zones.

Now the visitors can require live help or leave a message for the operator if he is offline. For general information about the types of communication used in Sales-n-Stats refer to Communication chapter. The operator can talk with visitors via text or voice chat. 'Push' functionality (see Live Communication chapter) allows to send a file, an image or an HTML message directly to the visitors' browser or direct them to specific URLs.

Read more in Live Communication and Offline Communication chapters.

A visitor is represented on the Site Monitor with a graphical badge that summarizes some key information about him and his interaction with your website. Visitor's Badge is configurable and not only shows various information about a visitor but also signalizes about certain events occurring at your website. The following chapters contain useful information:

Visitor's Badge configuration - details of badge structure.

Setting up the Visitor's Badge - practical instructions on how to configure the Visitor's Badge to meet your business requirements.

By double-clicking on any of Visitor's Badges in your Site Monitor you get access to the Visitor's Profile that stores all the information about the visitor for all visits.

Managing the Visitor's Profile - advice on what kind of information you get from the Visitor's Profile.

Setting up the Visitor's Profile - configuration instructions.

The Sales-n-Stats system delivers the statistical solid facts and figures. You get a comprehensive set of preconfigured reports that helps you to analyze all edges of your e-business including Web statistics, e-commerce reports, Visitor statistics.

All reports have adjustable parameters and can be printed immediately. If the set of standard reports does not exactly match your business requirements create custom reports with the help of the built-in visual report constructor that allows to design professionally looking reports within several minutes.

To get an idea on how your business works, what kind of visitors come to your site, which advertising campaigns bring the most traffic or when the sales increase go to the 'Reports' section of Web Control and Communication Center. Use the corresponding chapters to find information on Using reports, Built-in reports, and Creating reports.

The chapter Administrating Sales-n-Stats contains information about all the settings and the ways to customize the software. Refer to it to learn more about setting up action patterns, managing filters, changing Data Collector settings and other related topics.