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The preconfigured reports bundled with Sales-n-Stats are divided into several groups:
1. Web Statistics
Use these reports to analyze the statistics on where the visitors come to your site from, how they move within the site, from what pages they exit the site.
| • | Pages by popularity displays the list of all web pages visited within a certain report period, classified by popularity. |
| • | Pageviews dynamics shows the number of pageviews at your site for the selected period of time. |
| • | Search phrases organizes by popularity the search phrases that drive traffic to your site from the most popular search engines. |
| • | Visitors by search engines shows the number of the visitors coming to your site from the most popular search engines. |
| • | Web summary defines the visitors' activity on the site, the number of hits, views, visits and visitors coming to a site, average time spent on a site. |
2. Navigation
| • | Entry pages indicates what pages are used as entry points to your site. |
| • | Most popular site paths shows visitors paths through the site ranked by frequency. |
| • | Page bounce rate displays percent of bounce visits per webpage (visits including only one pageview). |
| • | Page navigation shows how visitors get onto a site page and where they go from there. |
| • | Site exits shows from what pages visitors most frequently abandon the site. |
3. Reports by actions
You get information about the actions performed by the visitors at your site for a certain period of time.
| • | Action details shows all action and action fields during the selected period of time. |
| • | Actions by campaign provides information about actions performed by visitors who came to the site through an advertising campaign |
| • | Actions correlation allows you to find all actions that co-occur with the selected action within the same visit. |
| • | Actions summary includes the statistics of actions by their types for the selected period of time. |
| • | Visitors who did action X shows the list of the visitors who performed the specified action. |
4. Visitors Reports
| • | Top visitors lists the visitors who came to your site during the selected period of time most frequently. |
| • | Visitors dynamics (from referrer) shows the number of visitors coming from the specified referrer. |
| • | Visitors by origin defines distribution of the visitors by their origin (country and optionally ipRegion). |
| • | Visitors by source sorts the visitors according to the referrer (host or URL) and shows how many visits were made from this referrer. |
| • | Visitors dynamics indicates the dynamics of the site visits and shows the number of new visitors coming to the site within the selected period of time. |
| • | Visitors from referrer displays the visitors who came from the specified location. |
| • | Visitors who viewed page X shows the list of the visitors who viewed the specified page. |
5. E-commerce reports
These reports enable you to analyze the sales results by sales volume per item (product); sales volume per period; sales volume per visit from the certain search engines; sales volume per number of the usage of particular search phrases. To get a better overview of the sales results combine the information from all of these reports.
| • | Campaign ROI analysis (PPC) helps you estimate the efficiency of Pay per Click advertising campaigns. |
| • | Product sales dynamics defines total sales for the selected period of time split by products. |
| • | Products by campaign provides a list of products purchased by customer who came through a specific advertising campaign. |
| • | Sales by referrer shows the number of processed orders from the visitors coming to your site and the specific websites (referrers) they come from. |
| • | Sales by search engines displays the information about purchases made by the visitors who came to your site from the most popular search engines. |
| • | Sales by search phrase shows the list of search phrases that the visitors used to come to your site and sorts the visitors by the number of purchases they made regarding these search phrases. |
| • | Total sales dynamics shows the total sales turnover for the selected period of time. |
6. Marketing Reports (Auditorium)
Use these reports to select the visitors satisfying definite conditions. Each report in this group corresponds with certain conditions.
| • | Customers by category selects the customers who purchased the products from the certain product category. |
| • | Customers by number of orders selects the customers according to the number of processed orders. |
| • | Customers by product shows the customers who purchased the definite product. |
| • | Customers by sum of orders selects the customers by the sum of their orders. |
| • | Recent customers shows the customers who last visited site later then the certain date. |
7. Other
If you have any difficulty in referring your own report to any of the default groups put it into the group called 'Other'. Besides you can edit any of the preconfigured reports from the group 'Other'.
| • | Average pageview duration shows the average time during which visitors stay at certain pages of your site. |
| • | Campaign geography breaks down campaign visitors by their geographical location. |
| • | Campaign conversion latency shows how long it takes a visitor to perform a goal action. |
| • | OS and Web browsers by popularity shows what browsers are most popular among visitors with the different operation systems. |
| • | Top referrers by country displays web resources driving visitors from the specific country to your site. |
| • | Web Browsers by popularity lists the web browsers most frequently used by your visitors. |
Important!
The number of preconfigured reports is constantly increased, that is why your version of the software might contain new reports not described in this manual.
See also:
Creating reports
Property Selector
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