|
|
|
Personalization Sales-n-Stats monitors the site with which it is integrated, analyzes the behavior of the site visitors and gathers various kinds of information about how the site visitors interact with the site. Analyzing the information collected by Sales-n-Stats can give you a good idea of what interests your site visitors. Knowing each of your clients on an individual basis allows you to deliver appropriate site content and services, tailored to the client's needs. And if a client is satisfied, he is likely to return to you site for more. Real-time supervision Sales-n-Stats allows you to find out what is happening on your site in real time. At any moment you can estimate the number of visitors browsing your site, the popularity of this or that site zone, the efficiency of your navigation system, etc. The system based on action registration informs you of any changes in your visitors' statuses or any situations which can be turned to your advantage as soon as your visitors perform actions that cause them. Receiving information “on the fly” allows you to always be in the know of things and, if necessary, to interfere with the visitors' activity by providing online assistance. Selective collection of relevant data Sales-n-Stats is capable of collecting almost any data which a site visitor might provide interacting with a website. However, it collects not all the data, but only what you find relevant. It is you who defines what information needs to be collected. Integrating your Sales-n-Stats with a website, you set up action patterns and profile fields defining what kind of data should be regarded as relevant and be stored in the system. A profile field is a subsection of a Visitor's Profile which stores visitor-related information of a specific kind (for example, the visitor's name, address, etc) and is rigidly associated with a specific action which a visitor can perform on the site (for example, login). Actual data is entered into profile fields solely as a result of the corresponding actions getting performed on the site. Thus, no information is collected by Sales-n-Stats unless you “ask” the system to collect it. Comprehensive presentation of data Sales-n-Stats provides a comprehensive presentation of any data it collects. The essential personal information of any visitor browsing the site may be found out from the graphical badge by which he is represented in Site Monitor. You can adjust the badge settings so that general information is reflected on the badge in symbolic form and more specific information is displayed as text. According to your preferences, you may keep the badge simple or make it detailed. All the information about a visitor's interaction with the site can be found in his personal profile where it is permanently stored in an organized way. The operator's terminal provides a convenient access to chats and messages, as well as the list of all the site visitors. The reports system is extremely flexible and can be adjusted to produce a wide range of reports for data analysis. Human interaction In view of the latest tendencies in e-business and e-commerce, the conception of the Internet as merely a functional interface for delivering information and taking orders is rapidly changing. In the impersonal environment of the Web people want to stay connected to other human beings. The need for human touch in online businesses seems only natural, as only a real person can effectively guide the customer, respond to special requests, solve problems and assist in purchase decisions. Sales-n-Stats meets this need, bringing the power of human interaction to your online business. Knowing there are real people behind technology allows your customers to feel more comfortable and confident on your site. Variety of communication methods Sales-n-Stats provides several ways in which a visitor and a Sales-n-Stats operator can communicate. The person who begins the communication can choose a most suitable method. For example, such methods as text chat or Voice over IP are available for online consulting. When either an operator or a visitor cannot be accessed online, the other party has the ability to leave an offline message. Respect for the user's privacy Sales-n-Stats respects the privacy of your clients and cannot be used to collect any data which a site visitor might be unwilling to provide. No software is installed on a client's computer, which means you cannot capture any data the client uses on his own computer or in the process of interaction with any other websites. Sales-n-Stats functions solely on the site with which it is integrated and collects only the information which the visitor of the site voluntarily provides to you by navigating about the site and completing various forms. In a word, Sales-n-Stats does not capture passwords or any other private data, it only helps you organize and analyze the data you receive from your own website more effectively. Data is stored in your private network and is not exposed to third-party web-statistics services. |