Reports overview

Sales-n-Stats provides you with a proper reporting system for analyzing your e-business. 'Reports' section of the Sales-n-Stats web control and communication center allows you to use preconfigured reports or create completely new custom reports with the help of the built-in visual report constructor, if the set of preconfigured reports does not exactly match the nature of your business.

A wide range of preconfigured reports bundled with Sales-n-Stats reveal from what country visitors are coming from, how long their visits last, which paths they take through the site and much more. You just select the necessary report and enter the information to report on. The data is found, sorted, compiled and formatted in a clear and concise manner.

Reports are based on the OLAP technology allowing dynamic data filtering, sorting, 3 level nested grouping, totals and subtotals for each group. With the Sales-n-Stats built-in report constructor you can define the look of the reports you have created (fonts, colors, the order and size of the columns); edit macros, if the report constructor cannot meet your requirements.

To use the built-in reports go to the 'Reports' section of the Web control and communication center terminal. This section is divided into two parts: the list of the built-in report categories on the left and the list of the reports belonging to the selected category on the right.

To generate a report right-click on the report name and select Generate from the popup menu. There are three types of reports: table report, bar chart and pie chart.

‘Input report parameters’ dialog: selecting the report parameters

The report opens in a separate window and allows you to view the necessary data, edit text font size, adjust the page parameters, see the print preview and print the report. Use the Fit to page button to effectively place the information on the page for printing. Click Refresh to renew the report data.

‘Sales by referrer’ (table report type): fitting the information to page for printing

Before printing the report you can see how it will look like via the menu above selecting File->Print Preview.

1.	The bar chart report is shown within the page margins (marked blue) that define the size of the printing area on the page.

‘Sales by referrer’ bar chart report

2.	Dragging the markers along the edges of the report image allows you to resize it. Holding the Ctrl button you can mouse-drag the picture within the page margins to find the better position for printing.

3.	Pie charts are an excellent way to show parts of a whole and emphasize general findings. Use the pie chart to show several categories.

‘Sales by referrer’: pie chart report