'Visits' area shows the history of all the user's visits to your site. A visit is series of pageviews, separated by a time period shorter than 30 minutes. The visits are listed chronologically (the earliest appears first) and you can see the date and time, as well as the duration of each visit. To view the path taken by the visitor through your site during any visit, click the button opposite the appropriate visit. If some data do not fit in the columns, they get truncated. To view full URL, title, etc. move the mouse over the corresponding line.

To view visitor related information according to a certain visit, select this visit in the 'Visits' area. The contents of the visitor's badge, the list of actions in the 'Actions' area and the values of the profile fields displayed in the 'Visitor's profile' area are updated (at any moment in time these areas reflect the state of the visitor's data according to the end of the selected visit). It allows you to keep up with the history of data changes.

'Actions' area lists the actions which the visitor whose profile you are viewing has performed on the site monitored by Sales-n-Stats. An 'action' is a fragment of the visitor's interaction with the site which may consist of one or more steps but is recognized by the system as a logically finished act. Actions are singled out on the basis of what steps or step sequences taken by a visitor are relevant for your business. For example, typical actions for an e-commerce site may be a visitor's registration on the site, adding a product to the shopping cart, checkout, etc.

If you are using Sales-n-Stats to monitor an e-commerce site, and  Sales-n-Stats has been integrated into the site with the help of a special module (as in the case of integration with X-Cart or LiteCommerce based stores), Sales-n-Stats employs a standard set of e-commerce-specific action patterns defined by the integration module. If for some reason you cannot use a special integration module or want to extend the standard set of action patterns, define the patterns relevant to your site by yourself (Main Menu -> Tools -> System settings -> Actions -> New action).

Each action name appearing in the 'Actions' area signifies that the visitor whose profile you are viewing now has done something that is defined in Sales-n-Stats as an action (the action name appearing in the 'Actions' area corresponds to the appropriate action defined by the integration module or set up manually in Sales-n-Stats system settings). There are the date and time of every action next to its name.

Adjust the 'Actions' area to display all the visitor's actions or only the actions pertaining to the visit that is currently selected in the 'Visits' area. To view only the actions of the selected visit, select the 'Only for selected visit' check box above the 'Actions' list. The actions pertaining to the other visits are automatically removed from the list. To view all the actions in the same list again, clear the 'Only for selected visit' check box. In this case the actions pertaining to the selected visit are marked blue.

In Sales-n-Stats, actions may be characterized by certain parameters. The parameters by which an action is characterized are defined during action setup (Main Menu -> Tools -> System settings -> Actions -> <Some action> -> Action fields). For example, you can adjust the system settings so that the action of login to your site is characterized by the billing first name, billing last name, email address and other parameters with which the visitor logs in. See 'Defining action fields' section for details.

'Profile fields' area displays the personal data of the visitor whose profile you are viewing. Personal data presented here cannot be modified by the visitor, they are collected in the process of the visitor's interaction with the site. Every piece of collected personal information is stored to a separate profile field. Accordingly, each piece of the visitor's personal data is presented in the 'Profile fields' area on a separate line and consists of two elements: a profile field name and a profile field value.

You control what kind of information is stored and displayed in the Visitor's profile. Sales-n-Stats provides some predefined profile fields which can not be deleted. They are called “system” fields. Apart from these system fields, you can create your own ('custom') profile fields. The values of custom profile fields are extracted from corresponding fields of the actions recognized by Sales-n-Stats.

Visitor's Profile fields can be set up via the corresponding section of the Sales-n-Stats system settings dialog (Main Menu -> Tools -> System settings -> Visitor -> Visitor's Profile).

You define whether the values of the profile fields visible in the 'Profile fields' area should be saved for every visit or not. If you choose the latter, you will be able to find out the final value of a field for any visit. If you decide not to store this information, the 'Profile fields' area always show the most up-to-date information about the visitor irrespective of the selected visit.

To hide some information that you find irrelevant, leave empty the 'Visible in Visitor's Profile' check box (Tools -> System settings -> Visitor -> Visitor's Profile).

You define where the information that gets recorded to specific profile fields is taken from. Basically, the only thing you need to know is that each value is entered into profile field as a result of a certain action of the visitor. Custom profile fields need to be adjusted to receive data from proper action fields (It is done manually via Main Menu -> Tools -> System settings -> Actions -> <Some action> -> Action fields -> Store in profile field.

The information in a profile field gets updated every time the visitor performs an action with parameters affecting this field. To view the history of changes of any profile field value click on the button next to the appropriate profile field in the 'Profile fields' area.

The following system profile fields are included into the 'Profile fields' area by default:

The visitor's badge in the 'General' section represents a schematic depiction of the visitor's status at the end of the visit that is selected in the 'Visits' area.