Adv. Campaigns

When you set up an advertising campaign, visitors come to your site from referrer sites. There are two ways to know that a visitor came from a specific referrer. The first way is to provide a referrer with a link to a special page on your site (for example, http://www.mysite.com/adv_redirect.php?id=123456), to which the visitors will come. You can have a separate page for each of your referrers. In this case you know that all the visitors who viewed this page came from the specific referrer. The second way is to know the URL of the page where a referrer placed a link to your site. It is possible to use a pattern, if you do not know the exact link or the referrer has multiple links (for example, *//*my.partner.site.com/*). Then you know which referrer a visitor was directed by if he came from this URL.

Note:

it is not possible to rename an advertising campaign once you have set it up.

To enable Sales-n-Stats to recognize advertising campaigns, do the following:

1. Click Add, enter new campaign name and click OK.

Adding an advertising campaign

2. Double-click in the 'URL template' field and enter URL template. It is a URL of the page onto which the visitors from a specific referrer come.

3. Double-click in the 'Referrer template' field and enter Referrer template. It is a URL of the page from which the visitors from an advertisement website come.

Note:

If you enter both parameters for the same advertising campaign, the conditions will be joined by OR operator. This means that the visitor's data will have to satisfy ANY of the conditions for the visitor to be identified as referred by this or that campaign.

Note:

If multiple campaigns have been set up and a visitor's data satisfies the conditions of two or more campaigns, he will be identified as referred by the campaign which is the first in the list.