Actions overview

Sales-n-Stats system defines and registers visitors' activity at your site as a number of certain actions for example, login, registration, add to cart, etc. All actions can be divided into two types according to the way of delivering information:

1. External actions are generated by the web software that is installed on your website. If you are using software for which no integration is currently available you can write your own integration module using integration toolkit bundled with the software.

2. Pattern driven actions are identified by the system according to the action pattern. For example, an action 'Viewing a Catalog' (view page A) is recognized when a visitor opens any catalog page. The action results in viewing a single page that matches the pattern of this action. See more about action patterns in the 'Defining new actions' chapter.

Before you start defining the actions in the system think over what the visitors can do at your site, what actions are essential for your business, how knowing most frequently occurring actions benefits you. The next step is to work out the list of actions you want the system to register.

The following hints help you to define the list of actions specific for your business:

1.	There are some main actions specific for your site, for example placing an order, subscribing for services, downloading booklet or demo, joining the program, etc.

2.	Other actions show that your assistance is required, for example staying at the site for a long time, placing expensive products in cart but not heading to checkout.

3.	There are also actions that help you gather personal information about the potential clients and thus get to know more about their needs, for example using site search facility, adding products to cart or wish list, voting and filling surveys.

4.	Some actions serve as basis for generating reports, for example 'processing an online order' action supplies information to the 'Sales dynamics' report.