Sales-n-Stats Use Cases

Improving and promoting your website

1. Making your site more attractive to visitors

Use Sales-n-Stats to explore your site mechanisms and learn more about your visitors: origin, dynamics, source of traffic and, what is very important, how the visitors interact with your site - what actions they perform, what paths they follow. Sales-n-Stats reports can help you understand which of the site pages capture your visitors attention. Keep in mind that the length of time people spend on a site is not necessarily a measure of success; it can often be a measure of failure. If, analyzing data provided by Sales-n-Stats, you see that your site visitors wander in circles and exit the site without making any orders, it may be a sign that something is wrong with the site navigation system. Do not force your visitors to navigate unnecessarily or to stay on your site longer than is required: restructure your website to simplify navigation. Check the frequently abandoned web pages for issues that may cause visitors to prematurely exit your site, like error messages generated by faulty program code or obvious typos. Keeping your site in order will help you attract more visitors and promote your products and services.

2. Placing targeted ads more effectively

Analyzing the most popular site paths, you can get a better idea of how your visitors traverse through the website. You can take advantage of this knowledge, for example, by placing links to special offer discounts and other marketing information in the most conspicuous places to make sure this information is delivered to the potential customers.

3. Localizing and resolving usability issues

Improving the conversion rate, you can pay attention to the pages where visitors abandoned your site. There is quite a number of reasons why your visitors could do that, but you should make sure it is not because of some kind of deficiency in your site design functionality. For example, from a report you can infer that many customers place products into the shopping cart, but very few of them actually proceed to checkout leaving your site from the View Cart page. After taking a closer look at this page you discover that the Checkout button is located at the very bottom and many potential customers just could not find it instantly and thus left the site in frustration. Placing the button higher and making it clearly visible immediately reduces the number of visitors leaving the cart prematurely. Another example: a report indicates your visitors frequently abandon your site from the Register page. It may be so that there are too many required fields to fill in and the visitors get bored before they finish the registration process. After analyzing the problem, you can redesign the registration page and find out whether your inference was right.

4. Finding out what search phrases really work for you

No one will probably argue that proper placement in search engines can bring anticipated traffic to your site. But what search phrases really work for you? You may rely on your intuition but solid facts are usually stronger arguments. Sales-n-Stats works on the visitor level so it is quite simple to track if a sale was generated by a search engine and what search query triggered that sale even if the actual sale was made some time later. Knowing the right phrases you can significantly save money by not paying for non-working adwords and invest into some really working ones. This information can also be very handy when selecting keywords for search engine placement.

5. Splitting customers base to target groups

Sales-n-Stats can help you to segment your customers base for conducting a promotional campaign or seasonal sale, or for doing a marketing research. With specialized reports bundled with the system you will be able to split your customer base by the type of purchased products, total number or sum of orders, geographical location and time of purchase. The visitors who did not purchase anything can also be processed (for example, registered users, newsletter subscribers, visitors who filled in the contact form, etc). The resulting lists of visitors can be exported to text (CSV) files and then processed by third party software.

For example, you can send a discount coupon to all the customers who ordered products from your store for a sum of more than $250 during the last six months; inform all the customers who recently searched for golf clubs or added them to the wish list that you have a new arrival of golf clubs and accessories; invite all the local customers to visit your physical store for a free wine tasting or notify all the customers from your state that you are now offering free in-state delivery.

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