Google Analytics vs. Sales-n-Stats website statistics and analytics software
Revision date: 9 Nov 2007
If we speak about website analytics software, any comparison review would mention Google Analytics. Nowadays Google Analytics (ex-Urchin) is very popular among website owners - it offers a lot of features, has clean and intuitive interface, provides many website statistics reports, features built-in integration with Google AdWords and best of all its free. However, although Google Analytics is a great tool for search engine marketing, it lacks personal touch and "live help" functionality. That forces website owners to install additional tools by adding a small JavaScript code for each such a tool. As a result every website page includes several JavaScript triggers that increases the load times and makes the web site slower. Also, gathered data (i.e. web-site statistics, live chat transcripts, visitors information) is not integrated with each other due usage of different software.
Sales-n-Stats is the solution that combines website analytics, "live help" and visitor tracking functionality in one package. In addition to the ability to analyze the whole website statistics, Sales-n-Stats provides with the ability to analyze behavior of each individual visitor: the sites he came from, the pages he viewed and the actions he made. Moreover, Site Monitor feature of Sales-n-Stats allows website owners to monitor how visitors navigate through the web site in real-time. That means no more delays between gathering web statistics and displaying results. Also live chat with a visitor is supported by background information about his visits.
General
| Features |
Google Analytics |
Sales-n-Stats Free |
Sales-n-Stats Live |
Sales-n-Stats Enterprise |
| License Fee |
Free |
Free |
USD 345.00 |
USD 495.00 |
| License Fee for X-Cart/LiteCommerce owners |
Free |
Free |
USD 299.00 |
USD 449.00 |
| Trial period |
- |
- |
30 days |
30 days |
| Money-back period |
- |
- |
30 days |
30 days |
| User interface |
Web browser, AJAX-based interface |
Java application |
Java application |
Java application |
| Multi-operator environment |
Yes |
No |
No |
Yes |
| Data center |
All data is stored on Google's servers |
Data Center is a part of the user terminal |
Data Center is a part of the user terminal |
Data Center is a stand-alone Java application installed on a local computer or a local server |
| Integration methods |
JavaScript |
JavaScript, PHP (optional) |
JavaScript or PHP (optional) |
JavaScript, PHP (optional) |
| Offline Operation |
No |
Reports, visitor profiles and history of page views and actions, communication history |
Reports, visitor profiles and history of page views and actions, communication history |
Reports, visitor profiles and history of page views and actions, communication history |
Built-in integration
| Features |
Google Analytics |
Sales-n-Stats Free |
Sales-n-Stats Live |
Sales-n-Stats Enterprise |
| AdWords |
Yes |
No |
No |
No |
| X-Cart shopping cart |
No |
Yes |
Yes |
Yes |
| LiteCommerce online store builder |
No |
Yes |
Yes |
Yes |
| osCommerce shopping cart |
No |
Yes |
Yes |
Yes |
| phpNuke CMS |
No |
Yes |
Yes |
Yes |
| Mambo CMS |
No |
Yes |
Yes |
Yes |
Web Statistics and Analysis
| Features |
Google Analytics |
Sales-n-Stats Free |
Sales-n-Stats Live |
Sales-n-Stats Enterprise |
| Website statistics |
Yes |
Limited to 400 page views per day |
Yes |
Yes |
| Multi-website tracking |
Yes |
Yes |
Yes |
Yes |
| Geo Location |
Yes |
|
|
Yes |
| Report Data update period |
Report data is generally updated every 24 hours, but data may sometimes take longer to appear in your account. |
Real-time |
Real-time |
Real-time |
| Goal tracking |
4 goals per site; goals are series of URL patterns |
Unlimited number of goals; goals are either series of URL patterns or actions triggered by a PHP function |
Unlimited number of goals; goals are either series of URL patterns or actions triggered by a PHP function |
Unlimited number of goals; goals are either series of URL patterns or actions triggered by a PHP function |
| Per-visitor statistics (individual visitor profiles) |
No |
Page views, actions, messages |
Page views, actions, messages |
Page views, actions, messages |
| Real-time visual visitor monitoring |
No |
Yes |
Yes |
Yes |
| Ad campaigns tracking |
Yes, built in integration with AdWords |
Yes |
Yes |
Yes |
Live Communication
| Features |
Google Analytics |
Sales-n-Stats Free |
Sales-n-Stats Live |
Sales-n-Stats Enterprise |
| Live Chat |
No |
Yes |
Yes |
Yes |
| VoIP communication (Skype) |
No |
No |
Yes |
Yes |
Reports
| Features |
Google Analytics |
Sales-n-Stats Free |
Sales-n-Stats Live |
Sales-n-Stats Enterprise |
| Built-in visitor tracking reports |
Yes |
Yes |
Yes |
Yes |
| Built-in marketing campaign reports |
Yes |
Yes |
Yes |
Yes |
| Built-in Search Engine Marketing reports |
Yes, AdWords integration |
Yes |
Yes |
Yes |
| Built-in content performance reports |
Yes |
Yes |
Yes |
Yes |
| Built-in navigational analysis reports |
Yes |
Yes |
Yes |
Yes |
| Reports constructor |
No |
Yes |
Yes |
Yes |
Revision date: 9 Nov 2007
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1-800-886-0359
